When the axis shifts on your blogging world

A couple of years ago I went to my very first blog conference and I left with the axis of my blog world shifting slightly. People knew what I now looked like. I knew what they looked like. Some bloggers looked really different in the flesh. Some older, some younger, some nice, some not so nice. And I walked away questioning some of what I blogged about. Was I brand? Did I want to be a brand? Should I be blogging bigger and badder than I was doing? The immense amounts of inspiration and information overload had me questioning something I’d happily been pottering around for a year.

Over time I have learnt a LOT about the logistics and marketing of social media and blogs through this little portal e.g. How to promote on facebook and Google+, how to make that beautiful Pinterest pic, how backgrounds will make the simplest of photos a million times better, the best times for promotion on each of the platforms. Whilst by essence blogging is about the spontaneous sharing of true feelings, there is now a meticulous method of sending it out into the ether and, in turn, directing traffic back to it. All this gives you a bit to think about and get swamped with if you’re not inclined to keep up with the ever growing social media ways. It definitely made me think about how much I actually wanted to invest into the blogging world.

So over the last few months I’ve taken a bit of a step back and thought about it a bit. It’s made me rein the blog back in and make some changes. I’m not sure that it is even noticeable to the naked eye but having looked at what I like, what I don’t like and tweaked things a bit it feels like I am blogging for the love of blogging again and not simply to keep up with the masses and that makes me happy. I’ll always want hits and comments but I think that’s pretty natural if you’re putting your words out there on the internet. After all, if you didn’t then you’d be writing them in a private diary.

Whilst my blog is my “brand” to an extent, to me, it will always be just the bloggy space where I bang out random musings and humorous anecdotes about my son and our little life. It’s the place I build our memories and have a bit of a moan every now and then. The place I can look back every so often, read it back and chuckle to myself because I had forgotten about how he did that or how he went through that phase. There are other times I cringe and wonder why on earth I ever wrote that.

The confirmation came this year when I went to Britmums and didn’t feel like I had to rush about trying to take it all in and implement all the good tips within 24 hours of leaving the venue. Instead, I had an excellent natter with some good bloggy friends and went to the sessions that genuinely interested me and were natural to me. I walked away with a list of things I’d like to do on my blog but all things that would be nice to haves, including dreams of becoming a travel blogger. How amazing would that be? Not a rough and ready traveler mind, it would be a luxury hotel hopping one, sampling all the best places to reside in and trialing the room service of some of the best hotels in the world. They would of course be located within walking distance of some amazing historical monuments allowing me to take countless photos. I’d also have to bask in new cultures and cuisines, for the readers.

In the absence of copious wads of cash I’ll park the travel dream for now and continue to blog on my blog and potter about with the other social media platforms.

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41 Comments

  1. Franglaise Mummy July 8, 2014 / 8:55 pm

    I know what you mean, I go through phases where I get all “into” it and really keen to promote myself, my blog and my “brand” and then I get all disillusioned and step back. For me the most important thing is that I still want to do it, if that ever goes, that’s when I’ll stop x
    Franglaise Mummy recently posted…Feeling like a bad mumMy Profile

  2. Sarah MumofThree World July 9, 2014 / 6:36 am

    Yay! Good for you. I love Britmums Live, but rather than make me rush to change my blog, it confirmed for that I am happy with it the way it is. Yes, I will hope others read my blog and enjoy it and I will comment and link, but I’m not a ‘brand’, I’m just me. My blog, like yours, is stories about family life and that’s the way I’m happy with it! 🙂
    Sarah MumofThree World recently posted…The Gallery: The great outdoors (Weymouth)My Profile

  3. Katrina July 9, 2014 / 7:35 am

    I think this is what blogging should all be about: retaining your voice, remaining organic. I’m totally with the ‘brand’ aspect- & i think this is fine (& somewhat of an aspiration in the future), as long as it’s what you’re about & remains genuine. I’m really not into ‘keeping up with the jonses’ & I’m happy plodding along at my own pace….
    ‘Twas my first time at a blogging conference @ BML , after blogging for 6 months, have to admit, i left feeling unsure what all the fuss was about?(Slightly scared to write that!!)
    & As for the luxury travel…..hell yeah! That sounds awesome! 🙂 x
    Katrina recently posted…Ditching the Dummy……My Profile

  4. Judith July 9, 2014 / 7:46 am

    I know what you mean, it is very easy to go to Britmums and come away feeling like you’re not doing enough and you should instantly implement all the tips from all the sessions. I still haven’t really made most of the changes I was going to make last year!
    Judith recently posted…Life Game: Science!My Profile

  5. Potty Mouthed Mummy July 9, 2014 / 8:22 am

    Well that would be quite the job wouldn’t it!!!!

    I like how the good and bad from conferences can help shape you or reconsider certain things.

    Glad you’ve been inspired x
    Potty Mouthed Mummy recently posted…Living for the Dream HouseMy Profile

  6. Iona@Redpeffer July 9, 2014 / 9:28 am

    I’ve been having the same thoughts recently too, although as my blog is also directly related to my work it gets a little trickier to decide sometimes which way to go. I’m glad you’ve found a happier place blogging wise 🙂
    Iona@Redpeffer recently posted…A tale (or tail) to tell-body beautifulMy Profile

  7. Tim July 9, 2014 / 10:37 am

    A good thoughtful post, Tas. As a dad blogger, I love to read and comment on other blogs because I enjoy doing it, but recently this little voice in the back of my mind keeps reminding me that it’s good for engagement and reciprocal traffic too.

    This annoys me. It’s one of the reasons I’ve hesitated to go to Britmums Live so far, as I fear I’ll get caught up in all the technical/promotional aspects of blogging (I tend to get obsessive about things like that once I get started). That, and the fact there are only about 10 male bloggers actually at the event – that’s just scary … 😉
    Tim recently posted…A different lightMy Profile

  8. Hayley @hayleyfromhome July 9, 2014 / 12:50 pm

    I really like this Tas, you’re right sometimes the blogging conferences can be like information overload and can make you feel a bit too competitive about blogging when like you say most of us just started as somewhere to write and share our memories. It’s been nearly two years I’ve been blogging now and I still don’t do everything I ‘should’ in terms of online presence/branding etc, I’ve definitley taken more of a softly softly approach, ha! Oh, I would love to see you as a travel blogger! That would be fab!
    Hayley @hayleyfromhome recently posted…The Funny Things You Do {34 Months}My Profile

  9. Jess @ Catch A Single Thought July 9, 2014 / 7:19 pm

    Love this post, I recently scaled back on my reviews etc as when I looked at my blog I thought it felt too commercial and what I really walked away from BritMums feeling was that I wanted to be true to myself and if the good stuff happens (I’m right behind you with the glamorous travelling blog!) then that’s a great added extra but is not the reason I blog x #sharewithme
    Jess @ Catch A Single Thought recently posted…I is for…My Profile

  10. ghostwritermummy July 9, 2014 / 8:05 pm

    I totally get you on this. More so now that I am blogging my way through another pregnancy, my blog and the personal feel to it are more important than ever. I remarked to my husband the other day that we needed to get a baby record book for the bump, then felt sad that I hadn’t filled in much of Bella’s book and he pointed out I had my blog instead and he’s right! So what if its not number one in the charts with the best photos and loads of followers-its full of my memories and thats exaclty what I intended when I started it x xx
    ghostwritermummy recently posted…What they don’t know about the sicknessMy Profile

  11. Sam @ And then the fun began... July 9, 2014 / 8:23 pm

    It’s nice to dream isn’t it? 🙂 I feel like that – there are places I want to go and things I’d like to do with my blog but for the time being I’m concentrating on just being happy doing what I want to and what I feel capable of at this point in my life and the lives of my family. #sharewithme
    Sam @ And then the fun began… recently posted…I is for…invitation #alphabetphotoMy Profile

  12. Jenny July 10, 2014 / 4:48 am

    WOW I felt like this is what I could have said right after I got home from BritMums this year for the first time. I questioned everything and still feel misguided and too much info and things I want to do and be but don’t know how to quite steer myself that way. Glad I am not the only one. I need to learn to take it day by day and see where the blog takes me as much as I take the blog. Thanks for linking up to Share With Me. Good luck on the travel blog too I would also love that as we travel all over all the time I love sharing our experiences and where to go and not go. But maybe someday someone else can send me to great places like you said. Wouldn’t that be amazing. lol #sharewithme
    Jenny recently posted…Share With Me ~ wk 23My Profile

  13. Rachel - 3yearsandhome July 10, 2014 / 1:46 pm

    I think you’d make a wonderful travel blogger. Your holiday posts are always fun to read and pack with a ton of great info. BritMums hit home for me that I should blog about what I want and when I want but oddly enough, in contrast to most, it made me realise that I don’t want to blog about the kids. I don’t want to write about them or for them but instead have a place to focus on the nice, fun things in life that I enjoy. Of course the boys are part of that and will feature undoubtably from time to time, but I want a more grown up space. Maybe it’s because I see 40 looming ahead of me and a time when they will both be in school. I guess I want a child-free space (seeing as though they’ve taken over my once- tidy home).
    Rachel – 3yearsandhome recently posted…Hate football, love shoesMy Profile

  14. Katie @mummydaddyme July 10, 2014 / 3:28 pm

    I really enjoyed this post and I feel the same. Firstly about the travel blogger part- how AMAZING would that be? And secondly I think we have been blogging a while now and you become a bit more knowledgable about the whole thing, I realise now I can switch off or not be on social media and 24/7 and people won’t forget about my blog overnight. There are so many bloggers and only so many opportunities so as long as you keep being true to yourself and what you want to write about, it can only be a good thing I think. x
    Katie @mummydaddyme recently posted…My Sisters In July.My Profile

  15. Dozens Bananas July 10, 2014 / 7:17 pm

    I shut down a blog that was becoming more and more popular and just started a new one I’ve been inconsistent with. You post is a reminder that first I want to blog for me. Great timing!

  16. suzanne3childrenandit July 10, 2014 / 7:47 pm

    Good for you Mrs! I’ve read so many post-Britmums ‘thoughts’ similar to this and after much deliberating, I’ve come to the same conclusion. I don’t want to be ‘the best’ at the expense of my family, my friends or my sanity! I want to enjoy what I’m doing, have some fun and get the odd perk or two but that’s it. I love your philosophy and will follow you in the dream of one day being a luxury travel blogger ha!
    suzanne3childrenandit recently posted…Two Small Fishes?My Profile

  17. Seychellesmama July 11, 2014 / 8:19 am

    Great post! It’s weird if you sit and think about it all, your blog being a brand!! It’s nice to just sit and write some posts about life as it is and not really worry about all that stuff too much! X
    Seychellesmama recently posted…Our trip to the UK (pre trip panic sets in!)My Profile

  18. Time to be an Adult July 11, 2014 / 9:11 am

    Thank you for writing this post. Now that my blog is a permanent fixture I sometimes struggle with knowing what genre I should be falling in, and writing for. Then I realised that there is a “Personal” genre and that’s exactly what my blog is, personal to me. If other people read it and enjoy it, or if a company asks me to help with a product I personally like then that’s great. Ultimately my blog is about me and for me…new followers and comments never fail to raise a smile though!!
    Time to be an Adult recently posted…My Recent GardenMy Profile

  19. HodgePodgeDays July 11, 2014 / 11:29 am

    I think that’s all really normal. I think it’s good to take a step back and reassess every so often, check the direction you’re travelling in, or just stop and smell the roses for a while. Keep on keeping on x

  20. caroline Hooper July 11, 2014 / 1:21 pm

    That is really interesting, having just started my blog I see it now. The pressure is on to get the stats and be a presence in the blogosphere. But the overriding feeling is to talk about what is dear to you and very much personal to you. #ShareWithMe
    caroline Hooper recently posted…Ionika Mini Hair Straightener GiveawayMy Profile

  21. Merlinda Little (@pixiedusk) July 11, 2014 / 2:07 pm

    I think that this new goal in your blog is so cool! Reinventing is a way of showing you are growing for me. I wish that you can follow and make this dream a reality. I was also given a chance with this post to see what you think about blogging. I should also do that. Life is a bit hard for us at the moment and I should probably look back and read post about how I also have happy times =) #PoCoLo
    Merlinda Little (@pixiedusk) recently posted…HumbaMy Profile

  22. Honest Mum July 11, 2014 / 2:20 pm

    Oh I LOVE your travel posts and think go for it (you write brilliantly in any subject and with heart and can achieve anything).

    I think everyone treats their blogs differently but for me I I love that something I feel so passionate about is my full time job.

    I loved connecting with old friends at BM Live and so sad we didn’t get to meet, next year x
    Honest Mum recently posted…Papa G’s Birthday PartyMy Profile

  23. Leigh Kendall July 11, 2014 / 3:02 pm

    I enjoyed your post. Blogs really are so personal – they reflect who you are and your experiences. There’s no point trying to emulate anyone else, otherwise it will no longer be ‘true’. I get what you say about the stats – I’m proud of what I write, even though the subject matter at the moment is difficult, and it’s good to know that people do read it. Otherwise, I’d have a personal diary too. It’s why I do it – to raise awareness, but being a ‘brand’ would feel uncomfortable xx
    Leigh Kendall recently posted…Family Centred Care at St George’s Neonatal UnitMy Profile

  24. Anne July 11, 2014 / 3:48 pm

    I’ve been thinking the same sort of things lately, I think it’s good to step back occasionally and think of where you want to go and what you want to do.

    #PoCoLo
    Anne recently posted…It’s Only Facebook!My Profile

  25. Julie's Family Kitchen July 11, 2014 / 7:11 pm

    Enjoying your writing is the most important thing, sounds like you have got it right. I’d be interested in reading your travel blog. #PoCoLo
    Julie’s Family Kitchen recently posted…Toffee Fudge ShortbreadMy Profile

  26. Jennifer July 11, 2014 / 7:42 pm

    Kudos to you for staying true to yourself! A thoughtful post 🙂 #PoCoLo
    Jennifer recently posted…Gone FishingMy Profile

  27. Julia Rainbeaubelle July 11, 2014 / 8:33 pm

    I found this a really interesting and helpful post. I haven’t been blogging long but really enjoy it and have been so happy with all the support and positive comments I’ve had so far… But… I have to say I was naive and didn’t realise there even were blogging conferences until a few months ago, it has made me think a bit more about what I “should” be doing but I’m trying to just write about what I want to, when I want to, oh and when I have time! Love reading other blogs though. Travel blog sounds ace!
    Julia Rainbeaubelle recently posted…Keeping busyMy Profile

  28. Tarana July 11, 2014 / 10:33 pm

    I’ve always enjoyed your writing, and I hope you continue to blog. That’s all, and you can do it your way, instead of what you ‘should’ be doing! I think an honest voice is the most important thing in a blog. #sharewithme
    Tarana recently posted…30 Things To Do Before You Have KidsMy Profile

  29. Chrissy (@preschoolmum) July 12, 2014 / 8:56 pm

    Lovely honest post hun! I’m glad you’ve had time to reflect and redirect yourself to what you want for your blog and how to achieve it! Hope you had a great time at britmums xx
    Chrissy (@preschoolmum) recently posted…Dear L – 2 months oldMy Profile

  30. Jess @ Along Came Cherry July 13, 2014 / 8:46 am

    Travel blogging would be amazing! I feel the same about Along Came Cherry, it’s really not a brand and never really will be because it’s just me writing about my life. I do want to think of Let’s Do Something Crafty as more of a brand though, it’s so hard to find the time to do everything though so I have to let a lot of the social media promoting etc go because it’s impossible to do it all! x
    Jess @ Along Came Cherry recently posted…On Turning 30My Profile

  31. Loving life with little ones July 13, 2014 / 2:17 pm

    This is what blogging is all about isn’t it, writing for yourself, your children/family and a few friends you have picked up on the way- the things that come along with it are nice but not why I do it. It is always god to go back to base and think about what you want from your blog especially if things have run away with you a bit. Good luck on the travel blogging #sharewithme

  32. Leslie July 15, 2014 / 2:41 pm

    Thanks for sharing this. It comes at a good time for me as I assess how much energy I should be using trying to get my blog seen vs. just writing.

  33. Charlotte July 18, 2014 / 2:58 pm

    I am yet to brave Britmums as I find the idea of it scary. I thing the main problem is that I’m worried it will be too overwhelming. Your way of attending sounds lovely! I have been slacking on the blog front lately as life has turned upside down but I still try to post the things that I love. Hope you are well! xx

  34. Nikki Thomas July 19, 2014 / 9:26 pm

    Oh yes you so should go for the travel blogging thing! I would love it too, but I don’t think it is really me. Funnily enough, Britmums had a strange effect on me and I suddenly wondered what the point of it was and why was I blogging? Silly really, I had a real not worthy moment, but I took a week off and seem to have found my blogging mojo again. Great post
    Nikki Thomas recently posted…The 365 Project – Weeks 28 and 29My Profile

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