A couple of years ago I went to my very first blog conference and I left with the axis of my blog world shifting slightly. People knew what I now looked like. I knew what they looked like. Some bloggers looked really different in the flesh. Some older, some younger, some nice, some not so nice. And I walked away questioning some of what I blogged about. Was I brand? Did I want to be a brand? Should I be blogging bigger and badder than I was doing? The immense amounts of inspiration and information overload had me questioning something I’d happily been pottering around for a year.
Over time I have learnt a LOT about the logistics and marketing of social media and blogs through this little portal e.g. How to promote on facebook and Google+, how to make that beautiful Pinterest pic, how backgrounds will make the simplest of photos a million times better, the best times for promotion on each of the platforms. Whilst by essence blogging is about the spontaneous sharing of true feelings, there is now a meticulous method of sending it out into the ether and, in turn, directing traffic back to it. All this gives you a bit to think about and get swamped with if you’re not inclined to keep up with the ever growing social media ways. It definitely made me think about how much I actually wanted to invest into the blogging world.
So over the last few months I’ve taken a bit of a step back and thought about it a bit. It’s made me rein the blog back in and make some changes. I’m not sure that it is even noticeable to the naked eye but having looked at what I like, what I don’t like and tweaked things a bit it feels like I am blogging for the love of blogging again and not simply to keep up with the masses and that makes me happy. I’ll always want hits and comments but I think that’s pretty natural if you’re putting your words out there on the internet. After all, if you didn’t then you’d be writing them in a private diary.
Whilst my blog is my “brand” to an extent, to me, it will always be just the bloggy space where I bang out random musings and humorous anecdotes about my son and our little life. It’s the place I build our memories and have a bit of a moan every now and then. The place I can look back every so often, read it back and chuckle to myself because I had forgotten about how he did that or how he went through that phase. There are other times I cringe and wonder why on earth I ever wrote that.
The confirmation came this year when I went to Britmums and didn’t feel like I had to rush about trying to take it all in and implement all the good tips within 24 hours of leaving the venue. Instead, I had an excellent natter with some good bloggy friends and went to the sessions that genuinely interested me and were natural to me. I walked away with a list of things I’d like to do on my blog but all things that would be nice to haves, including dreams of becoming a travel blogger. How amazing would that be? Not a rough and ready traveler mind, it would be a luxury hotel hopping one, sampling all the best places to reside in and trialing the room service of some of the best hotels in the world. They would of course be located within walking distance of some amazing historical monuments allowing me to take countless photos. I’d also have to bask in new cultures and cuisines, for the readers.
In the absence of copious wads of cash I’ll park the travel dream for now and continue to blog on my blog and potter about with the other social media platforms.