Bella Hadid sure is keeping busy. Fresh off of yet another whirlwind fashion month (during which she walked Prada’s ready-to-wear show), the model hit the ground running with another campaign. This time, she’s the face of Prada’s latest beauty product — as well as the fashion house’s first global beauty ambassador.
Called Prada Touch, the launch is a collection of cream-to-powder blushes formulated to apply like cream but set into a soft matte finish. The brand launched its color cosmetics line in 2024, and although it already offers a highlighter, concealer, and popular line of lipsticks, Prada Touch is its first blush. It comes in packaging shaped like Prada’s signature triangle, and you’ll be able to pick up one (or all) of the eight shades on March 22 via Sephora’s app.
Hadid posted about the partnership on her Instagram Stories earlier this morning, writing, “THIS IS ABSOLUTELY POSITIVELY INSANE.” To be fair, that’s the kind of reaction I’d have, too, if I were offered a Prada Beauty contract — I think she was pretty calm about the whole thing, considering.