I have two pieces of good news for your week: A major sale kicked off last week, and it’s not an Amazon sale. The annual Ulta 21 Days of Beauty event is happening now through March 26. That means new deals across all categories will be popping up daily, from skin care and makeup to body care, hair care, hair tools, fragrance, and more. The best part? Each one is 50 percent off. You don’t have to check the site daily to see what’s on sale, either; Ulta rolled out a preview of what deals will be going live each day, so you can plan ahead. Keep scrolling for the best Ulta 21 Days of Beauty deals to shop, from brands including Ouai, Osea, NuFace, Nars, and Medicube.
Updated March 12, 2026: Updated prices and checked stock for all products.
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On Sale Thursday, March 12
If you’re loyal to the cult-favorite Kiehl’s facial cream, this is the day to stock up. Lancôme’s Lash Idôle mascara that features a curved wand to build volume and fan out the lashes is also on sale, plus a clinical-strength acne cleanser from Kate Somerville.
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New! You can now save this product for later.
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On Sale Friday, March 13
To finish off the week, save on a cleansing balm that gently removes makeup without stripping the skin, Tan-Luxe tanning lotion, and a night cream that features fast-acting retinol, niacinamide, and dipeptide to help firm the skin.
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New! You can now save this product for later.
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On Sale Saturday, March 14
Welcome the weekend with great brows, bright under eyes, and a new go-to eyeliner, all 50 percent off.
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On Sale Sunday, March 15
If you loved Milk Makeup’s Hydro Grip primer, you’ll also love this skin tint because it has the same long-wearing, priming powers. The Sol de Janeiro mist is great to keep in your gym bag, and the Personal Day gel will help soothe any skin irritation caused by this seesaw weather.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.